The question that one may ask while reading or viewing the tabloids on the recent scandal involving a famous athlete or coach is the same one that this post is titled after. What is so interesting about the lives, or perhaps the seemingly hidden lives of those that we see running, jumping, and swimming on the biggest stages in their respective realms? For those who study communication, it is common knowledge that social interaction is one of mankind's basic needs . This is how we develop our own perception of self, especially when we are exposed to what the media and "insiders" of the game portray as perfect. This is called framing. When just a piece of an artifact is isolated and magnified to alter the image. Framing can go both ways, and so can our reasoning for paying attention to the blunders of athletic wonders. Individuals enjoy sifting through the many stories of the decisions and consequences that their favorite athletes. People like seeing othe
How sports can be more than "just a game".