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Restitution

The best way to to handle mistakes, in my opinion, is to take full responsibility.  As with many things in life there will be exceptions.  But when it comes to sports, there is a lot of money involved.  Baylor University Athletics earns over $67,  and recently there has been a whole revelation of news and reports revealing multiple sexual assaults committed by Baylor football players.  

This has hurt the current image of this university. I have become familiar with William Benoit's 5 strategies to repairing or improving an image.  Personally, as I stated earlier, I think that it is most effective to fess up and take responsibility for whatever it was that was done. But, this will bring in the full load of consequences and many people may still have very hard feelings. This strategy is called "mortification".  

The head coach of the Baylor football team is named Art Briles, and was fired after the information came out concerning his players charges.  The video I have embedded above demonstrates how money may be the major factor that helps decide what steps ought to be taken to repair a damaged image, such as that of Baylor University. Compare the strategy used by Art Briles with the apology given by Baylor's women's basketball coach, Kim Mulkey, after she said some harsh words towards those who did not want to attend Baylor University because of the scandals that had become publicly known.



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