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The Silent Second Screen


Among the most popular people on social media are today's star athletes.  For instance, world famous soccer player, Cristiano Ronaldo, has over 51 million Twitter followers.  That's similar to the entire country of South Korea following him on Twitter!  Needless to say, if Ronaldo wants to get a piece of information to his fans, he can do so with a few strokes of the fingers and he has the world's attention.

 But what about athletes who do not use social media? Why do they not use it, and how does it effect their personal and professional lives?

 The truth is, I am not aware of any professional athletes that do not participate in social media.  This is an aspect that has permeated our lives, and for very good reason.  There are very many cases where athletes have ruined their image and/or their teams reputation through the usage of various social media platforms.


Here are just a few reasons that professional athletes need to have a (well-monitored) social media presence.

 1 - Fair Representation
2 - Connection with Fanbase
3 - Promotion of Product
4 - Civil Engagement

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