The Silent Second Screen

Among the most popular people on social media are today's star athletes. For instance, world famous soccer player, Cristiano Ronaldo, has over 51 million Twitter followers. That's similar to the entire country of South Korea following him on Twitter! Needless to say, if Ronaldo wants to get a piece of information to his fans, he can do so with a few strokes of the fingers and he has the world's attention.

But what about athletes who do not use social media? Why do they not use it, and how does it effect their personal and professional lives?

The truth is, I am not aware of any professional athletes that do not participate in social media. This is an aspect that has permeated our lives, and for very good reason. There are very many cases where athletes have ruined their image and/or their teams reputation through the usage of various social media platforms.

Here are just a few reasons that professional athletes need to have a (well-monitored) social media presence.

1 - Fair Representation
2 - Connection with Fanbase
3 - Promotion of Product
4 - Civil Engagement

Comments

Miller-Time in Parowan

Much can be said about small-town spirit, and even more can be said about small-town pride. These two things were key components in bringing some seriously needed talent to Parowan, UT. Carter Miller, former offensive coordinator for the Canyon View High School Falcons football team, has recently been hired to be the head coach and Physical Education teacher at Parowan High School. The unspoken dilemma surrounding the new coach was not what offense to run, who to have help, who should play quarterback or anything related to any decision that he, himself, needed to make. The biggest decision that was going to be made was where his two sons, Porter and Hutch, were going to attend school. Porter Miller was a running back and linebacker for the Falcons last year. He ended the season in 2 nd place for total tackles in all of Utah High School Football, and led 3AA in tackles by a large margin, and was a key ingredient to the Falcons’ success in the upcoming sea...

Legislation is going "Fantasy"

The image of a "fan", which is simply an abbreviation of the word "fanatic" , used to look like this picture above. Becoming more prevalent each year in the world of sports is the mode of fandom termed "Fantasy Leagues". Any sports fan will know what this is, and maybe even what the new fantasy fan may look like! The truth is that this is what the sports fan is turning into. But it may come with a cost! That is one reason why so many states are now considering how appropriate it is for fantasy sports team owners to bet on their fantasy teams, or for leagues to require a fee upon entering into a draft. There are four commonly acknowledged types of fantasy fans that have been identified. Statistical enthusiasts, fan-first, homers, and social players. These will not be described in detail, but it will suffice to say that these are all based on satisfying an individuals various needs through fantasy sports league play. I would ...

Opportunity

High school can be some of the best, and some of the worst times in a person’s life. Sometimes it is both! But one thing that ought to come to everybody’s mind when they hear about high school is opportunity . All too often there are people who miss this, who overlook it, who take it for granted and who mistake it for a burden. Not often enough, however, is this great stage of opportunity capitalized upon, and turned into a spring-board to catapult one into something bigger and better than themselves. That is exactly what Southern Utah University Volleyball player, Rylee Rogers, has done for herself. When asked what motivated her to go from being a high school athlete to a college athlete, she claimed that it was the motivation and inspiration given by her mother. “She always taught me to be a team player. She taught me to make sure that the team looks good before you make yourself look good. I feel like that might be lost t...

Just a Game

Search This Blog